It is that time of year again: Apple announced the much anticipated additions to the iPhone family: The 5C and the 5S. This is =the first time Apple has released two new iPhone models at the same time. Because of the innovative advances of Android, Apple steps up with a double whammy to defend their position in the smart phone market and attract more price-conscious consumers.

                No longer will the iPhone be limited to black or white. With a splash of color, the iPhone5C has been rumored to be the “cheaper” iPhone has been priced at $99 for 16GB and $199 for the 32GB model with a two year contract. The phone is offered in yellow, green, blue, white, and pink. Now our phones can be customized to fit our own personality when it comes to style and color. Another great update from the iPhone 5 is the camera features and quality. With a boost in the megapixel department, you will now be able to take clearer, sharper pictures from both cameras. When it comes to speed, not much has changed from the standard iPhone 5, which will be discontinued once the new models hit the market. It is equipped with the same A6 processor as the original iPhone 5, which will make it significantly slower than Apple’s front runner, the 5S.

                The iPhone 5S also comes with a more classic, stylish, modern splash of color: gold, silver, and space gray. Along with the 5C, Apple has made significant improvements in the camera, speed, and design on the iPhone 5S. The Apple iPhone 5S runs off of an A7 processor which doubles the speed compared to the last generation of iPhones. The 5S also has a more scientific feature -the thumb print scanner to unlock the phone when trying to be accessed. This is a huge leap in the phone industry! The price for the iPhone 5S hovers around $199 for their 16GB model , $299 for the 32GB, and $399 for the 64GB model.

                Apple is a front runner in the smart phone market. Maintaining this lead is a difficult task for Apple, but it’s taking a strong position with the introduction of a handset to address the lower price point in the market. Its biggest competition is with Android, who is also quite innovative. Maintaining position in the market requires the constant evolution of a product or invention of new products, something Apple and Android are constantly striving for.