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D10 Interview with Tim Cook

clock June 1, 2012 01:26 by author Jeremy

Like his predecessor before him, Tim Cook took to the stage on Tuesday night, May 29th, for an inside look as the new head of Apple. The D10 Conference opened up with the classier-than-ever Jane Lynch, accompanied by a full gospel choir and a marching band.

Tim Cook appeared on-stage soon afterwards and sat down with hosts Walt Mossberg and Kara Swisher. In his interview, he spoke of the late Steve Jobs and what he learned. "You can only do so many things great, and you should cast aside everything else." This, as Cook says, is, "embedded in Apple," and that only the best will suffice. Cook also spoke of the difficulty of moving on from Jobs' passing. "It was absolutely the saddest day of my life when he passed away... I love museums, but I don't want to live in one."

Apple's direction has obviously changed since Jobs' departure. "We're going to double down on secrecy on products," says Cook, while also admitting that Apple will be transparent in other aspects regarding suppliers and environmental impact. When asked if Apple would ever have manufacturing plants in the U.S. (as opposed to their current locations in China), Cook replied, "I want there to be," adding that currently the engines and glass parts for the iPhone and iPad are built in Texas and Kentucky, respectively.

On the topic of the infamous patent wars, Cook claims that our system today is currently broken. "From our point of view, it is important for Apple not be the developer for the world. We just want other people to invent their own stuff." When countered that Apple themselves are suing other companies in the patent wars, Cook replied, "The vast majority of [lawsuits Apple receives] are on standards-essential patents... No one should be able to get an injunction off a standards-essential patent."

Apple's famous voice recognition program, Siri, received praise from Cook, who noted that Siri has a personality the adds to her likeability. "...there's more that it can do, and we have a lot of people working on this. And I think you will be really pleased with some of the things you'll see over the coming months on this."

To see the entire interview, check out D's interview with Tim Cook in the source link below.

Source: allthingsd (published by Ina Fried)



WWDC 2011 - OS X Lion, iOS 5, and iCloud

clock June 8, 2011 01:27 by author Jeremy

What's the best way to start the week? Probably with WWDC, if you're an Apple fan. In the past few years, we've seen new releases of products each time WWDC came around. Unfortunately, there aren't any new hardware products this time around, but the new software will more than make up for it.

Steve Jobs started us off with OS X "Lion", the latest build for Macs. This upgrade is available from the Mac app Store and can be downloaded straight to your Mac: no need for CD's anymore. It'll come with over 250 new features, but only 10 were previewed at WWDC. Lion will be available for $29.99 in July.

  • Multi-touch Gestures: How can you go wrong with this? Feel free to zoom, scroll and swipe to your heart's content. From what we saw, you can use up to 3 fingers for different commands and functions.
  • Full-screen Apps: Fairly self-explanatory there. Not only can you run the apps full-screen though, you can also swipe on your trackpad to switch between apps.
  • Mission Control: This will show all currently running apps or open documents in a sort of windowed-array. You can assign certain sections of your screen to hold specific windows in different sizes, and even zoom in on specific apps and windows for a preview.

  • Auto-Save: This feature can be toggled on/off, but when left on, it will not only automatically save your documents, but also load up your document to exactly how you left it. Auto-Save also includes the capability to see past "versions", allowing you a sort-of "timeline" of your file.
  • AirDrop: Files kept in this section can be shared with other nearby users running AirDrop. No need for flashdrives or cables, and no need to set up any programs. Simple!
  • Mail: A new version of Mail includes a favorite-folders section, which allows for easy viewing and searching. Speaking of searching, the search-bar can filter by people, subjects, or even dates. Mail can be viewed as a conversation, so that all messages show inline.

Next up, iOS 5 was introduced for all the iPhone fans out there. Features include:

  • Notifications: Hate those pesky push-notifications that constantly interrupt what you're doing? Then say goodbye to them. Apple is adopting an Android-like method of notifying users: a swipe-down menu can now be accessed from the top. During games and videos, a small animation appears up-top that disappears shortly after. Clicking on the animation will take you straight to the app, or you can ignore it and carry on. Notifications also appear while the screen is locked, and swiping to a particular notification will open up that app directly as well.

  • Reader View: Ever browse a website and the words are too small, or you have to keep swiping left and right to see everything? With Reader View, the OS will re-organize the screen to make everything readable in one scrollable page.
  • Reading List: Now you can save that website you're browsing for later without adding it to the bookmarks or leaving the window open! Just add it to the "Reading List", which can be accessed across devices (more on this later).
  • Reminders: This will allow you to set reminders based on the date or location. Feel like being reminded to stop by the bank the minute you leave your house? Just set it up accordingly, take one step out the door, and you're set.
  • Camera: The camera's been upgraded to include a button on the lock-screen for easy access. Also, the volume-up button now serves as a capture button, and you can edit your pictures directly (reduce red-eye, crop, rotate, etc).

  • Mail: Addresses can be dragged-and-dropped (from the To/From fields, for example). You can flag individual pieces of mail as unread, and search the contents of the messages from the search bar. Rich text formatting is finally included, as well as indentation control and a built-in dictionary (which, actually, works for all apps bought through the app store).
  • Game Center: For the gaming-enthusiast-on-the-go! This app will keep track of high scores made by you, your friends, and even your friends' friends. You can recommend games to them through here, and vice versa. Or, play a turn-based game with your friends from this app.
  • PC Free: Brand new devices can now be activated straight from the device: no need to go to a PC anymore. Software updates are OTA, and you can even sync iTunes without the wires! Which brings us to...

The iCloud! The long-awaited solution to everyone's hopes and dreams...at least when it comes to cross-device synchronization. And that's assuming all your devices are Apple products. But hey, brand loyalty pays, right? The iCloud is a free service that Apple is offering, which will hold all your content in Apple storage facilities. All of your content can then be pushed to your other devices.

So, what kind of content, you ask? Just about anything from your documents to your music, from your pictures to your videos. There are slight limitations though: for example, photos only last in the cloud for 30 days, but your devices can hold the last 1000 cloud-shared photos. Obviously, your PC/Mac can hold save these for as long as you want.

The music you bought is automatically uploaded to each device as well, assuming you have the capacity for it. And speaking of music...

iTunes Match was probably the most exciting news (for me, at least). This will scan your library and attempt to match your songs to anything in the iTunes Music Store's database. Songs that are matched are upgraded to 256Kbps AAC without DRM That's right folks: all those torrented CD's you've been listening to are now somewhat legit. iTunes Match is $24.99 per year, but Jobs promises that the matching-and-moving will take minutes, not weeks (which seemed like a swing against competitors Amazon and Google's music services).

So, no iPhone 5. Can't say I'm shocked, but it doesn't mean I'm any less excited. And you should be excited too! Don't you have some files to go prepare for the cloud?

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iPad 2 - Faster, Thinner, and App-tastic

clock March 4, 2011 01:08 by author Jeremy

 

Apple's event on March 2nd held big news for tablet-lovers across the globe: the official release of the iPad 2, being sold in stores starting March 11. Steve Jobs himself took a break from his medical leave to narrate the event, which shows just how important the arrival of the iPad 2 is.

To quote the ever-so-popular Daft Punk, the iPad 2 is, simply-put, "Harder, Better, Faster, Stronger". Jobs claimed that it was roughly 33% thinner than the previous model, and comes with not only a dual-core processor but also the new A5 chip, which supposedly works 9x faster than the A4 chip in the original iPad. However, it will retain the same 10-hour life span per charge.

One of the most exciting pieces announced during the event was, oddly enough, a cover. Not to be confused with a "case" mind you, as Jobs specifically mentioned a few times during the event. This new iPad Cover (iCover?) uses magnets to clip onto your iPad 2 with precision. The Cover can be manipulated in several ways: use it as its name implies (which will also clean your screen thanks to the material used on the iPad-side), or use it as a stand in either horizontal- or vertical-view. The Cover will come in either polyurethane for $39, or leather for $69; each type will have 5 different colors of your choosing.

Jobs also placed a heavy emphasis on FaceTime, which can be used from either the front or back camera. These cameras will definitely come in handy, as one of the newest additions to the iPad 2 is the introduction of an HDMI-out plug.

  

Now, imagine FaceTime on your extra large television at home, thanks to this handy little plug. The same plug even allows your iPad 2 to be charged simultaneously.

The iPad 2 will have 2 new arrivals on the app market: iMovie and GarageBand.

  

iMovie will let you become the director of your own films. By using the cameras, or uploading videos from your computer, you can edit the movies by mixing and matching, cutting and pasting, or even overriding the sound with various sound effects.

  

Meanwhile, GarageBand is exactly what it sounds like: be your own band. The app comes with a variety of instruments, ranging from your classic guitar to various types of pianos. The music from these touch-intuitive instruments can be recorded, edited, and uploaded.

 

 

With the iPad Cover, Facetime, front-and-back cameras, an HDMI-out plug, and 2 new apps, it's clear that Apple pulled all the stops on this creation. Now, the only question that remains is, are you going to buy one?

Source/Pictures: engadget.com



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