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D10 Interview with Tim Cook

clock June 1, 2012 01:26 by author Jeremy

Like his predecessor before him, Tim Cook took to the stage on Tuesday night, May 29th, for an inside look as the new head of Apple. The D10 Conference opened up with the classier-than-ever Jane Lynch, accompanied by a full gospel choir and a marching band.

Tim Cook appeared on-stage soon afterwards and sat down with hosts Walt Mossberg and Kara Swisher. In his interview, he spoke of the late Steve Jobs and what he learned. "You can only do so many things great, and you should cast aside everything else." This, as Cook says, is, "embedded in Apple," and that only the best will suffice. Cook also spoke of the difficulty of moving on from Jobs' passing. "It was absolutely the saddest day of my life when he passed away... I love museums, but I don't want to live in one."

Apple's direction has obviously changed since Jobs' departure. "We're going to double down on secrecy on products," says Cook, while also admitting that Apple will be transparent in other aspects regarding suppliers and environmental impact. When asked if Apple would ever have manufacturing plants in the U.S. (as opposed to their current locations in China), Cook replied, "I want there to be," adding that currently the engines and glass parts for the iPhone and iPad are built in Texas and Kentucky, respectively.

On the topic of the infamous patent wars, Cook claims that our system today is currently broken. "From our point of view, it is important for Apple not be the developer for the world. We just want other people to invent their own stuff." When countered that Apple themselves are suing other companies in the patent wars, Cook replied, "The vast majority of [lawsuits Apple receives] are on standards-essential patents... No one should be able to get an injunction off a standards-essential patent."

Apple's famous voice recognition program, Siri, received praise from Cook, who noted that Siri has a personality the adds to her likeability. "...there's more that it can do, and we have a lot of people working on this. And I think you will be really pleased with some of the things you'll see over the coming months on this."

To see the entire interview, check out D's interview with Tim Cook in the source link below.

Source: allthingsd (published by Ina Fried)



Steve Jobs Shakes Apple to its Core

clock August 25, 2011 09:08 by author Jeremy

Oh boy. The picture above is enough to cause commotion in the stock market, along with panic in the minds of Apple fanboys (and fangirls, of course), all because a single person has turned in their resignation letter. Then again, who wouldn't immediately panic when the infamous Steve Jobs decides to step down as Apple's CEO?

However, some rational thinking might help people to realize that not all is lost with the company of forbidden fruits. Back in 2009, Jobs left temporarily for medical reasons and was succeeded by Tim Cook. The same thing happened earlier this year and Cook has been running Apple on a day-to-day basis since January 17.

Also, according to Jobs' resignation letter, he won't actually be leaving Apple. "I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee." And the Board has approved just that; Jobs' new position actually gives him a little bit more flexibility, while still having a hand in the direction that Apple heads towards.

As expected, Apple's stock price dropped by 5% overnight. But when there's an Earthquake, don't you run and tell everyone first before acknowledging that it was a 1.5 magnitude? After the initial shock wears off, people will realize that Apple is still making their iPods, iPhones and iPads.

While it's true that Jobs had a certain epic stage performing ability that may be hard to recreate by his successor, it doesn't mean production will stop. We'll see how Cook carries on as the new permanent CEO - he may have had the role before, but now he officially has the world watching him.

Check out Jobs' full resignation letter below:

Sources: WSJ

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