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Apple Files Patent for iPhone's Swappable Lenses

clock June 19, 2012 00:16 by author Jeremy

As if smartphones weren't encroaching on the camera industry's turf enough, Apple's latest plans may sway a few more loyal customers to their cause. It's common to see phones with up to 12-megapixel cameras attached to them, which certainly makes digital cameras lose their appeal - after all, who wants to lug around an extra electronic when your cell phone can handle it all?

Apple seems to be thinking along the same lines, and recently filed a patent to have an iPhone with swappable lenses. Digital camera fans beware, since basic point-and-shoot cameras normally don't even have the option to change lenses.

For Apple, this could mean gaining a few consumers from the opposition, as Android phones don't have swappable lenses just yet. Meanwhile, for the digital camera industry, this is just another obstacle to overcome as they struggle with their hold on the market.

However, better pictures on your smartphone doesn't come without its quirks. While no official information has been released yet (such as, say, whether this is even going to be a feature in the next iPhone), one can only imagine what kind of an effect all the picture-taking and lens-swapping will have on your battery life.

Sources: appleinsider, pcmag



D10 Interview with Tim Cook

clock June 1, 2012 01:26 by author Jeremy

Like his predecessor before him, Tim Cook took to the stage on Tuesday night, May 29th, for an inside look as the new head of Apple. The D10 Conference opened up with the classier-than-ever Jane Lynch, accompanied by a full gospel choir and a marching band.

Tim Cook appeared on-stage soon afterwards and sat down with hosts Walt Mossberg and Kara Swisher. In his interview, he spoke of the late Steve Jobs and what he learned. "You can only do so many things great, and you should cast aside everything else." This, as Cook says, is, "embedded in Apple," and that only the best will suffice. Cook also spoke of the difficulty of moving on from Jobs' passing. "It was absolutely the saddest day of my life when he passed away... I love museums, but I don't want to live in one."

Apple's direction has obviously changed since Jobs' departure. "We're going to double down on secrecy on products," says Cook, while also admitting that Apple will be transparent in other aspects regarding suppliers and environmental impact. When asked if Apple would ever have manufacturing plants in the U.S. (as opposed to their current locations in China), Cook replied, "I want there to be," adding that currently the engines and glass parts for the iPhone and iPad are built in Texas and Kentucky, respectively.

On the topic of the infamous patent wars, Cook claims that our system today is currently broken. "From our point of view, it is important for Apple not be the developer for the world. We just want other people to invent their own stuff." When countered that Apple themselves are suing other companies in the patent wars, Cook replied, "The vast majority of [lawsuits Apple receives] are on standards-essential patents... No one should be able to get an injunction off a standards-essential patent."

Apple's famous voice recognition program, Siri, received praise from Cook, who noted that Siri has a personality the adds to her likeability. "...there's more that it can do, and we have a lot of people working on this. And I think you will be really pleased with some of the things you'll see over the coming months on this."

To see the entire interview, check out D's interview with Tim Cook in the source link below.

Source: allthingsd (published by Ina Fried)



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